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New Honda CEO Lays Out Turnaround Plan

Takahiro Hachigo wants to tap “power of Honda people.”

by on Jul.06, 2015

Former CEO Takanobu Ito and Honda's new Chief Exec Takahiro Hachigo.

Hammered by the recall of more than 20 million vehicles due to faulty airbags, as well as a nearly 9% decline in profits, Takahiro Hachigo has a tough job ahead as the new CEO of Honda Motor Co.

The lifelong employee of Japan’s third-largest automaker laid out his vision of a turnaround during his first official news conference since being promoted to CEO last month. While Hachigo was short on specifics, he offered a broad outline that will bring more products and could see Honda enter new alliances and joint ventures with erstwhile rivals.

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“I plan to create a new Honda,” he told reporters at Honda’s Tokyo headquarters, adding that his goal is to tap into “the power of Honda people.”


Honda Aims to Recover Lost Ground in 2012

New products like Accord, CR-V will be critical.

by on Dec.21, 2011

The 2012 CR-V will be critical to Honda's recovery.

Honda believes it is in a strong position to win back the market share it was forced to surrender this year as it adjusted production to cope with earthquakes and flooding.

The good news for the Japanese maker is that the major disruptions are finally behind it and with production and dealer inventories already on the rise, Honda is already regaining momentum, though it sees the big opportunity to rebuild sales coming in 2012, Tetsuo Iwamura, president and CEO of American Honda told reporters during an appearance in Detroit.

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However, Imaura tempered his predictions of healthy gains next year with an acknowledgement Honda seriously underperformed in 2012, racking up a long string of monthly sales decline. “It will be really low bar,” Imaura noted.


Honda Expands U.S. Airbag Recall by Nearly 400,000 Vehicles

At least one death linked to defect.

by on Feb.09, 2010

Honda continues to expand a recall for airbag problems with models like the 2002 Accord.

Honda is nearly doubling the number of vehicles it will recall due to defective airbags, a problem that it acknowledges being linked to at least one death and 12 incidents.

The problem, according to the maker’s top American executive, John Mendel, is that the safety devices can deploy with more force than intended when triggered by an accident.

“The air bag produces excessive internal pressure, and there’s a risk some of metal shards coming through. That could cause injury,” said Mendel.

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The problem was first dealt with by a November 2008 recall of 4,600 Honda Accords and Civics, but in July of last year the automaker added another 440,000 vehicles, expanding the list of Accords and Civics subject to the recall and adding certain versions of the Acura TL.

Owners with vehicle safety complaints should report them to the NHTSA Vehicle Safety Hotline at 1-888-327-4236.  Have your VIN number in front of you when you call.