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Popstars Lovato, Jonas Help Honda Pull the Wraps off a Trio of Civics

Japanese maker hopes music will link it to reluctant Millennials.

by on Mar.22, 2016

Pop stars Nick Jonas and Demi Lovato, with Honda's Nick Lee and a Civic rally car.

It was hard to tell who generated more screeches and applause during the Honda news conference scheduled a day ahead of the official media preview at this year’s 2016 New York Auto Show, but it was likely the stars more than the cars.

It helped that pop singers Demi Lovato and Nick Jonas each had “designed” customized Hondas for the tour they’ll be sharing over the summer. Lovato’s matte orange and black sedan was one of three Civics on display at the afternoon event which drew equal numbers of journalists and young pop fans snapping iPhone pics.

Generating Enthusiasm!

“I wanted it to look so fast it looked like the black was peeling away,” said Lovato before squatting down to autograph the Civic – which, like Jonas Honda motorcycle will be given to two lucky fans during the annual pop music series the Japanese maker sponsors.

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Honda Drops Triple Surprise as it Debuts All-New Civic

Maker also confirms plans to bring European 5-door Civic Type R to US.

by on Apr.01, 2015

The new Honda Civic Concept debuting in NY.

There was widespread speculation Honda would serve up some surprises during its New York Auto Show news conference, but the Japanese maker handily outdid expectations.

Perhaps the biggest news – and the biggest surprise – was the announcement that Honda would launch an all-new version of its long-popular Civic model later this year, with its American design and engineering team taking the lead in the project. The new model also will be the first U.S. product line to offer a new turbocharged engine developed as part of Honda’s Earth Dreams powertrain program.

A Real Performer!

Honda also confirmed widespread rumors that it would introduce the European-made Civic Type-R, a five-door “hot hatchback” that, only a few months ago had indicated was not coming to the American market.

“We’re adding an exclamation point” to the news, said the maker’s top U.S. executive, John Mendel, during a media briefing at the Jacob Javits convention center.

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European Honda Civic Hatch and Type R Could be US-Bound

Hot hatch buyers could benefit from strong dollar, weak European sales.

by on Mar.20, 2015

Honda introduced the Civic Type R in Geneva.

Honda generated plenty of buzz when it unveiled the new Civic Type R in Geneva earlier this month – though it was more like a chorus of groans here in the U.S. when the maker said it had no plans to bring the hot hatch to the States.

Well, that might be about to change. According to a report out of Japan, Honda apparently is rethinking its decision. It appears quite likely American buyers will soon have the opportunity to buy the standard-issue hatchback which would be imported from a plant in England. And the Civic Type R could also be U.S.-bound.

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“We’ve made no announcements,” stressed Steve Kinkade, a Detroit-based Honda spokesman. But he also would not discuss the Japanese maker’s plans for its news conference at the upcoming New York Auto Show.

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Honda To Reveal New Crosstour at NY Auto Show

Maker hanging onto slow-selling crossover despite skeptics.

by on Mar.20, 2012

Honda's current Crosstour is struggling so the maker plans to reveal a major update in NY next month.

Honda hopes to kick-start one of its more embarrassing failures when it rolls out a new version of the Crosstour crossover at next month’s New York Auto Show.

For the moment, Honda is holding back details on the Crosstour update, but suggests it will reveal a “new exterior styling direction” during its April 4th news conference at New York’s Jacob Javits Convention Center.

It will need one.  Originally launched as the Accord Crosstour, the vehicle followed in the general direction of other recent sedan/CUV body styles, such as the BMW 5-Series GT and X6.  But the Honda version was all but universally panned – at least on the design front.  The Crosstour did do better in terms of quality and reliability ratings, J.D. Power declaring it the “Highest-Ranked Midsize Crossover/SUV” in the 2011 Initial Quality Survey.

News You Can Use!

Honda marketers have been struggling to prop up the Crosstour this year.  Notably, they abandoned the link to the Accord line, which they felt might have been confusing potential customers.  Still, demand has been running in the 100s – barely – not the 1,000s, as Honda had originally hoped.

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