Honda hopes to kick-start one of its more embarrassing failures when it rolls out a new version of the Crosstour crossover at next month’s New York Auto Show.
For the moment, Honda is holding back details on the Crosstour update, but suggests it will reveal a “new exterior styling direction” during its April 4th news conference at New York’s Jacob Javits Convention Center.
It will need one. Originally launched as the Accord Crosstour, the vehicle followed in the general direction of other recent sedan/CUV body styles, such as the BMW 5-Series GT and X6. But the Honda version was all but universally panned – at least on the design front. The Crosstour did do better in terms of quality and reliability ratings, J.D. Power declaring it the “Highest-Ranked Midsize Crossover/SUV” in the 2011 Initial Quality Survey.
Honda marketers have been struggling to prop up the Crosstour this year. Notably, they abandoned the link to the Accord line, which they felt might have been confusing potential customers. Still, demand has been running in the 100s – barely – not the 1,000s, as Honda had originally hoped.