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Honda, Acura to Make Major Debuts in Detroit

2015 Honda Fit, new Acura TLX on tap – and Civic Type R could follow.

by on Dec.19, 2013

A teaser image of the 2015 Honda Fit.

Honda and its upscale Acura division will make at least two significant bits of news during the North American International Auto Show next month.

On the Honda side, the maker will introduce its completely redesigned Fit subcompact, while Acura will pull the wraps off an all-new sedan, the TLX. There may be a few surprises in store, as well, a senior Honda official all but confirming that the maker is getting ready to announce plans to bring the Civic Type R to the U.S. market.

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The new 2015 Honda Fit will be larger yet lighter, more powerful, more fuel-efficient – and boast a more flexible interior than the outgoing hatchback, according to Mike Accavitti, the maker’s senior vice president for U.S. automotive operations.  It will, he explained during a Detroit background session, be “perfect for the next generation of buyers who don’t want to sacrifice space, performance or features.”


First Look: Honda Accord Coupe Concept

by on Jan.11, 2012

Honda reveals a Coupe Concept for its ninth-generation Accord line.

“To say last year was an incredible challenge would be a gross understatement,” suggested John Mendel, the chief U.S. executive with American Honda, as he opened up the maker’s Detroit Auto Show news conference.

The maker suffered a double-digit decline in U.S. sales, largely as a result of production shortages following the devastating Japanese earthquake and tsunami of March 11 – but it also had problems with some of its new product launches, the 2012 Honda Civic, for one, taking serious criticism.  So, the upcoming launch of that long-time midsize market mainstay, the Honda Civic, will be a critical step in the maker’s efforts to turn things around.

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Honda is offering a glimpse of what’s to come in the form of the new Accord Coupe Concept making its debut at the 2012 North American International Auto Show.  A production version of the 2-door will be unveiled at an upcoming auto show, with both the ninth-generation Honda Accord Coupe and Accord Sedan set to join the maker’s line-up for 2013.


First Look: 2012 Honda Civic Concept

All-new model set for January debut at Detroit Auto Show.

by on Dec.13, 2010

Set for debut at the Detroit Auto Show, the 2012 Honda Civic Concept.

Honda has confessed to an open secret: a much-awaited new version of the popular Civic model will make its debut at the Detroit Auto Show, next month, and this official rendering offers a hint of what’s to come.

The image of the ninth-generation Civic, one of two foundational vehicles for Honda, will appear in the line-up for the 2012 model-year, and not a moment too soon.  The compact passenger car segment is facing more competition than it has seen in years, with a variety of new offerings from the U.S. and South Korea aiming to topple the established order.

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Though they remain the segment’s best-sellers, the current, gen-eight Honda Civic and Toyota Corolla are more vulnerable than they have been in years, industry analysts warn, but the launch of an all-new Civic should help Honda hold onto its segment – at least if it hits the mark.  Toyota has taken significant heat for the current Corolla, which suffered from both cost-cutting and differences of opinion between the company’s U.S. and Japanese managers.