Honda has begun construction of a new transmission plant in Celaya adjacent to the new automobile plant that will begin mass production early next year of the all-new 2015 Honda Fit in the spring of 2014, as well as a Fit-based crossover vehicle next autumn.
Rick Schostek, Honda North America senior vice president, said increasing sales of the Fit and the new crossover next year are a key element in Honda’s plans for growing sales across North America. The demand for small vehicles will grow and the new operations in Mexico will help Honda reach its objectives, he said.
“We want to introduce a new generation of customers to the Honda and Acura brands,” Schostek said. “Our product has never been better. Nevertheless, we’re facing a challenging marketplace,” added Schostek, who added Honda will continue to emphasize retail sales.