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Honda Getting Ready to Launch Fit Production in Mexico

New compact crossover in the works.

by on Sep.25, 2013

The Mexican plant will produce both the Fit and a new crossover based on the same small platform.

Honda has begun construction of a new transmission plant in Celaya adjacent to the new automobile plant that will begin mass production early next year of the all-new 2015 Honda Fit in the spring of 2014, as well as a Fit-based crossover vehicle next autumn.

Rick Schostek, Honda North America senior vice president, said increasing sales of the Fit and the new crossover next year are a key element in Honda’s plans for growing sales across North America. The demand for small vehicles will grow and the new operations in Mexico will help Honda reach its objectives, he said.

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“We want to introduce a new generation of customers to the Honda and Acura brands,” Schostek said. “Our product has never been better. Nevertheless, we’re facing a challenging marketplace,” added Schostek, who added Honda will continue to emphasize retail sales.

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Honda Latest to Add Plant in Mexico

South of the Border becomes the new direction for the auto industry.

by on Mar.29, 2012

Honda CEO Takanobu Ito, (center right) during groundbreaking ceremonies in Mexico.

Honda de Mexico, S.A. de C.V. has begun construction of a new plant in Central Mexico – making the Japanese maker just the latest to take advantage of Mexico’s low wages and strategic location.

The new plant will begin operation in 2014 with production of the Honda Fit subcompact model, said Takanobu Ito, president & CEO of Honda Motor Co., Ltd.

Honda’s announcement comes barely two months after Nissan revealed plans for a massive, $2 billion assembly complex in Aguas Calientes, in Central Mexico – with Mercedes-Benz also considering construction of a new plant not far from the Nissan site.

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With this new facility in Mexico, Honda continues to advance its commitment to invest in and grow its operations in North America, Ito said. With growing demand for fuel-efficient vehicles, the new plant will increase Honda’s ability to meet customer needs for subcompact vehicles from within North America.

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Honda Adding New Small Car Plant in Mexico

Maker’s eighth North American assembly line.

by on Aug.15, 2011

The Honda Fit is likely to be among the first products to roll out of the maker's new Mexican plant. An EV version of the subcompact will launch in 2012.

Plagued by the threat of earthquakes, tsunamis — and lopsided exchange rates, Japanese automakers are shifting more and more manufacturing off the home islands – Honda announcing it will build its eighth North American assembly plant in Mexico.

Set to begin production in 2014, the $800 million factory will produce subcompacts – such as the Honda Fit and CR-Z — for sale in the U.S., Canadian and Mexican markets, the automaker says.  Assembling those low-priced models has become increasingly difficult in Japan, especially with the yen rising to its highest level ever, all but ensuring imports would be money-losers in the North American market.

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The factory will employ 3,200 and have an annual capacity of 200,000.  That will bring the to 1.83 million the total number of Honda and Acura cars and light trucks the carmaker will be able to produce in North America – which it estimates will be about 87% of its volume once the new assembly plant opens.`

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