With signs that sales of its Chevrolet Volt battery car could be coming unplugged, General Motors is offering potential buyers as much as $5,000 in incentives – making it the latest maker to try to cut prices in a bid to boost lagging demand for electric vehicles.
Whether the move will work remains to be seen, as GM has already trimmed the price on the Volt plug-in hybrid. But rival Nissan has had some clear success after cutting the price on its own Leaf battery-electric vehicle, or BEV, earlier this year.
Both vehicles were introduced to high expectations nearly three years ago, but they have so far consistently missed sales targets. In fact, only a handful of battery-based vehicles have come close to meeting expectations, most notably the Tesla Model S.