Honda took the wraps off its first battery-electric vehicle, the2013 Honda Fit EV, which will roll into showrooms in select markets next summer.
But the Japanese maker, an early pioneer in hybrid technology, is clearly not ready to plug all its eggs into one electric basket. While it will expand its battery car efforts, company officials stress they’re not walking away from other alternative powertrain solutions – which range from natural gas to hydrogen, as well as even cleaner gasoline engines.
“We don’t know if the answer is electric or hydrogen or natural gas,” cautioned Mike Accavitti, the maker’s U.S. marketing chief, “so, at Honda, we’re working on all of them.”
Honda has opted for a lease-only approach for the Fit EV, the base car planned to carry a $399 monthly charge based on an estimated $36,625 MSRP.