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Honda Polishes its Environmental Credentials

"Earth Dreams" technology to debut on new Accord.

by on Jun.29, 2012

The production version of the 2013 Honda Accord -- the Coupe Concept shown here -- will introduce the maker's new Earth Dreams technology.

Honda, looking to regain some of the momentum it has lost over the past couple of years, plans to introduce its “Earth Dreams” technology this coming fall on its new 2013 Honda Accord.

Honda officials told TheDetroitBureau.com that the Earth Dreams package on the new Accord will include a new 2.4 liter, 4-cylinder engine with direct injection and a new continuously variable (or CVT) transmission, according to Steve Center, American Honda’s vice president overseeing environmental business development.

Center also said a plug-in electric version of the Accord will debut in early 2013 as part of the maker’s overall strategy of reducing CO2 emissions.

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The first maker to launch a hybrid model in the U.S. – its original Insight model – Honda has since taken a back seat, in terms of its environmental image, to Toyota which produces the Prius, the world’s best-selling gas-electric model.  Recent Honda hybrids, including a new Insight and the CR-Z, have failed to gain the market traction the maker had anticipated.

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Honda Named “Greenest Automaker”

Union of Concerned Scientists cites maker for 5th time.

by on Oct.08, 2010

The Honda FCX fuel-cell vehicle produces no emissions whatsoever when fueled from a solar-powered hydrogen pump.

Honda has been named the Greenest Automaker by the Union of Concerned Scientists, the fifth time the group has given the honor to the Japanese maker.

The award honors the company whose U.S. motor vehicle fleet produces the lowest levels of smog-forming and greenhouse gas emissions.

“Honda’s decade-long claim to the Greenest Automaker title has set a high bar for the industry,” said Jim Kliesch, a senior engineer with the Union of Concerned Scientists.

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The science-based non-profit previously named Honda Greenest Automaker in 2007, 2004, 2002 and 2000.

Taking such a title might have meant relatively little in the early years but has become an increasingly important honorific – and marketing tool.

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