Honda, looking to regain some of the momentum it has lost over the past couple of years, plans to introduce its “Earth Dreams” technology this coming fall on its new 2013 Honda Accord.
Honda officials told TheDetroitBureau.com that the Earth Dreams package on the new Accord will include a new 2.4 liter, 4-cylinder engine with direct injection and a new continuously variable (or CVT) transmission, according to Steve Center, American Honda’s vice president overseeing environmental business development.
Center also said a plug-in electric version of the Accord will debut in early 2013 as part of the maker’s overall strategy of reducing CO2 emissions.
The first maker to launch a hybrid model in the U.S. – its original Insight model – Honda has since taken a back seat, in terms of its environmental image, to Toyota which produces the Prius, the world’s best-selling gas-electric model. Recent Honda hybrids, including a new Insight and the CR-Z, have failed to gain the market traction the maker had anticipated.