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Honda Aims to Recover Lost Ground in 2012

New products like Accord, CR-V will be critical.

by on Dec.21, 2011

The 2012 CR-V will be critical to Honda's recovery.

Honda believes it is in a strong position to win back the market share it was forced to surrender this year as it adjusted production to cope with earthquakes and flooding.

The good news for the Japanese maker is that the major disruptions are finally behind it and with production and dealer inventories already on the rise, Honda is already regaining momentum, though it sees the big opportunity to rebuild sales coming in 2012, Tetsuo Iwamura, president and CEO of American Honda told reporters during an appearance in Detroit.

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However, Imaura tempered his predictions of healthy gains next year with an acknowledgement Honda seriously underperformed in 2012, racking up a long string of monthly sales decline. “It will be really low bar,” Imaura noted.

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