It has not been a very good year, according to John Mendel, Honda of America’s top U.S. executive. Not only has the maker been hammered by a series of production cuts – the latest the result of flooding in Thailand – but one of its most important products has received a critical drubbing from the media and a tepid response from potential buyers.
That will send the maker’s designers and engineers back to work to come up with a significant “refresh” of the 2012 Honda Civic, reports Automotive News, which should be ready to go to market in time for the 2013 model-year.
“We take feedback seriously, regardless of who it’s from, and we will act accordingly quickly,” John Mendel, American Honda executive vice president, said in an interview in San Diego, where the maker is revealing another critical new model, the 2012 Honda CR-V.
Suggesting the maker is “appropriately energized,” Mendel said Honda is hoping to act as quickly as possible to address criticism of the latest-generation Civic. The question is how much can be done in short order. The 2012 version of the compact Civic was the result of a 6-year gestation and normally Honda spends at least three years to develop a mid-cycle update.