Honda decided to skip the usual auto show route with the unveiling of its 10th-generation Civic Si. As TheDetroitBureau.com earlier reported, it chose to pitch the new model to tech-savvy Millennials directly with a live YouTube debut.
A number of details had already been leaking out, so much of what was revealed was already old news – including the fact that despite switching to a first-ever turbocharged engine, the 2017 Civic Si will retain its current 205 horsepower rating. But there were still a few pleasant surprises revealed during the video preview.
“The 2017 Honda Civic Si is our first turbocharged Si and sets a new sporty compact benchmark in terms of agility and precise handling while building toward the launch of the Type R as the final chapter in our epic 10th-generation Civic story,” said Jeff Conrad, senior vice president automobile division, American Honda.