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Honda Using YouTube for Civic Si Reveal

Automaker aims to connect directly with potential Millennial buyers.

by on Apr.03, 2017

A concept version of the 10th-gen Honda Civic Si debuting at the 2016 LA Auto Show.

In another sign that the times, they are a’changing, Honda is turning to YouTube to reveal the production version of the new Civic Si on April 6, rather than waiting for next week’s New York International Auto Show.

Honda did go a more conventional route when it unveiled the Civic Si Concept at the Los Angeles Auto Show last November. But it only showed off a modestly disguised version of the Si Coupe. It’s kept everyone guessing about what the sedan version will look like.

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Automakers are increasingly open to novel ways to get the message out, rather than having to fight for attention on crowded show floors. And so, with tech-savvy Millennials and Gen-Xers the target audience for the latest Civic variant, the YouTube launch is expected to connect directly with potential buyers for the 2017 Si.


Honda Rolls Out 2014 Civic Coupe, Adds More Muscle to CR-Z Hybrid

Japanese maker launches new performance parts operation.

by on Nov.05, 2013

Honda makes "significant" changes to the Civic Coupe, including the more powerful 2014 Si model.

While most automakers come to SEMA with an assortment of tricked out concept cars, it was nothing but the real deal at the Honda stand where the Japanese maker pulled the wraps off its updated 2014 Civic Coupe.

The introduction marks the third major update of the Honda Civic line in just three years and underscores both the significance of the Civic model and the increasing competition in the compact segment.

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Honda had some other big news for 2014, however. The maker also announced that it will be offering a performance-enhanced version of the CR-Z hybrid, and that its racing arm, Honda Performance Development, or HPD, will now handle an expanded focus on aftermarket street parts and accessories.


First Drive: 2012 Honda Civic Si

Tuners’ favorite ride goes on strange budget program.

by on Dec.30, 2011

The Honda Civic Si is available as a racy coupe or stealthy sedan.

It’s not often that an automaker admits shortly after introducing an important new model that it may have missed the mark.

But in October, a Honda spokesman told Automotive News that the automaker would accelerate a mid-cycle refresh, normally scheduled for 2014, to answer criticism of the new car’s boring interior.

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So, we thought it was worth taking a look at the new Civic to see if the criticism was warranted.

This is arguably Honda’s most important model, the best-selling compact in the country. Through nine generations of the Civic, buyers have found much to like. So much, in fact, that the Civic line now boasts six different models ranging from the fuel efficient hybrid to the racy Si, two-door hatchback or four-door sedan. There’s even a natural gas-powered model.


Officially official: The 2012 Honda Civic

Six new versions, including all-new HF, but no real surprises.

by on Feb.18, 2011

Honda has unveiled six new Civic models for 2012.

Honda has made it officially official, lifting the covers on the 2012 Civic line, which now covers six different models, including the all-new Honda Civic HF.

But for those who saw the two thinly-disguised Civic concept models at the Detroit Auto Show, last month, there are few surprises.  And that, say some skeptics, could be a big problem for Honda, which is going up against some tough new competition in the compact segment it – and Japanese rival Toyota – have long and overwhelmingly dominated.

Your Limo Awaits!

Along with the standard-issue Civic Coupe and Sedan models, the 2012 line-up will include the sporty Civic Si, in both 2- and 4-door configuration, and the Civic Hybrid.  While there’s no word on when the natural gas-powered Civic will be introduced, the compact mix will feature a new entry, the Honda Civic HF, short for high fuel-efficiency.

The HF will be powered by a 140-horsepower 1.8-liter i-VTEC engine, paired with a 5-speed automatic.  It will also get the Honda EcoAssist system, a computer-controlled technology designed to tweak throttle response and shift times to maximize fuel efficiency.  There will also be some body modifications to improve aerodynamic efficiency, with low rolling-resistance tires designed to further improve mileage – which is rated at 41 mpg Highway, or 1 mpg better than the stock 2011 Hyundai Elantra, which Honda will likely promote heavily in the marketing campaign for the new Civic.