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Honda Using YouTube for Civic Si Reveal

Automaker aims to connect directly with potential Millennial buyers.

by on Apr.03, 2017

A concept version of the 10th-gen Honda Civic Si debuting at the 2016 LA Auto Show.

In another sign that the times, they are a’changing, Honda is turning to YouTube to reveal the production version of the new Civic Si on April 6, rather than waiting for next week’s New York International Auto Show.

Honda did go a more conventional route when it unveiled the Civic Si Concept at the Los Angeles Auto Show last November. But it only showed off a modestly disguised version of the Si Coupe. It’s kept everyone guessing about what the sedan version will look like.

The Auto Show Beat!

Automakers are increasingly open to novel ways to get the message out, rather than having to fight for attention on crowded show floors. And so, with tech-savvy Millennials and Gen-Xers the target audience for the latest Civic variant, the YouTube launch is expected to connect directly with potential buyers for the 2017 Si.

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