Don’t think for a moment that Honda is ready to give up any ground in a compact market that it has dominated with the Civic, one of its two bread-and-butter products.
On Monday at the Detroit auto show, John Mendel, Honda’s executive vice president for sales, unveiled the exterior of the Civic Si sedan and coupe concepts. While he did show an interior sketch – showing a slightly more conservative dashboard than the current generation – he said the automaker will officially unveil the interior later.
The automaker is calling the cars concepts, but they are essentially the cars that will go on sale later this year.
Honda had originally planned to launch the ninth-generation Civic for the 2011 model year, but pushed it back for undisclosed reasons, meaning the car hasn’t been updated since it was launched for the 2006 model year.