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Honda Planning Major Redesign of New Civic

Subcompact hammered by critics.

by on Nov.01, 2011

Honda will race a redesign of the much-criticized new Civic to market ASAP.

It has not been a very good year, according to John Mendel, Honda of America’s top U.S. executive. Not only has the maker been hammered by a series of production cuts – the latest the result of flooding in Thailand – but one of its most important products has received a critical drubbing from the media and a tepid response from potential buyers.

That will send the maker’s designers and engineers back to work to come up with a significant “refresh” of the 2012 Honda Civic, reports Automotive News, which should be ready to go to market in time for the 2013 model-year.

“We take feedback seriously, regardless of who it’s from, and we will act accordingly quickly,” John Mendel, American Honda executive vice president, said in an interview in San Diego, where the maker is revealing another critical new model, the 2012 Honda CR-V.

Inside News!

Suggesting the maker is “appropriately energized,” Mendel said Honda is hoping to act as quickly as possible to address criticism of the latest-generation Civic.  The question is how much can be done in short order.  The 2012 version of the compact Civic was the result of a 6-year gestation and normally Honda spends at least three years to develop a mid-cycle update.


Parts Shortages Could be Big Challenge for New Honda Civic Launch

“The situation is very fluid,” cautions top exec.

by on Apr.07, 2011

The Japanese parts shortage will likely have an impact on the upcoming launch of the new Civic, acknowledges Honda's top U.S. executive.

The biggest product launch of the year for Honda is at risk as the company struggles to roll out the new 2012 Civic.

Like its Japanese competitors, Honda has been hard-hit by the Japanese earthquake, tsunami and subsequent nuclear crisis, with production in the home market only set to resume next week.  The good news for the maker is that nearly 90% of the vehicles it sells in North America are produced in the U.S. or Canada – but even those facilities are feeling the pinch, confirms Honda’s top American executive, in an exclusive interview with

Your Inside Source!

“The situation is changing every day,” says American Honda Executive Vice President John Mendel.  The worse part, he admits, is “We don’t know yet” the full extent of the parts shortages created by last month’s natural disaster.  “The situation changes day-to-day.  It’s very fluid,” Mendel says, adding that all Honda products use at least some components imported from the home market.