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Honda CEO Takes “Ultimate Responsibility” For Civic’s Problems

Senior Honda executives outline plans to resolve company’s current problems.

by on Dec.02, 2011

Honda CEO Takanobu Ito with the RC-E electric racing bike during the 2011 Tokyo Motor Show.

Normally one of the darlings of the automotive world, Honda has taken a number of missteps in recent months while also being slammed by a series of challenges ranging from lopsided exchange rates to earthquakes in Japan and flooding in Thailand.

CEO Takanobu Ito is taking “ultimate responsibility” for at least one of the most serious of those problems, the controversial and frequently criticized design of the latest Honda Civic, which has been slammed by such traditionally Honda-friendly folks as Consumer Reports magazine.

The Final Word!

“Ultimate responsibility rests with me,” said the boyish-looking chief executive during a small media roundtable during the Tokyo Motor Show.  The need to respond to the criticism of the Civic – which is expected to result in an unusually quick update of the compact line – “also rests with me and we are working out what responses to take as quickly as possible.”

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