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From Insight to NSX and Beyond: Green Cars to Dominate at Honda

Two-thirds of all models to use hydrogen, battery power by 2030.

by on Feb.25, 2016

Honda Chief Executive Officer Takahiro Hachigo helping introduce the Honda Clarity.

Two cars couldn’t seem more unlike one another. Yet the Honda Insight and Acura NSX have a lot in common – and they’re trailblazing the path being laid out by Honda’s new CEO Takahiro Hachigo.

Though one car focuses on fuel economy, the other on performance, both rely on gas-electric hybrid powertrains, Insight and NSX underscoring Honda Motor Co.’s plan to have hydrogen and battery-powered vehicles account for two-thirds of its line-up by 2030. Today, so-called “new-energy” vehicles make up just 5% of the Japanese automaker’s model mix.

Electrifying!

“We want to focus our development resources for electrification,” Hachigo said during a Tokyo news conference that marks the start of his second year at the helm of Japan’s third-largest automaker.

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Honda Makes Belated, Reluctant Move Into Plug-Ins and EVs

After fast start, maker slow to embrace battery power.

by on Jul.21, 2010

Honda's FCX fuel cell vehicle tanks up at a solar-powered hydrogen station.

It was the first to launch a battery-powered vehicle in the U.S. market, but Honda Motor Co. has been surprisingly reluctant – until now – to embrace the evolving electrification of the auto industry.

While its competitors have pushed into more advanced hybrids, plug-ins, extended-range electric vehicles and pure battery-electric vehicles, or BEVs, Honda has stuck with the “mild” hybrid technology it first introduced a decade ago.

But that’s about to change, the Japanese maker says.  It is getting ready an array of battery vehicles that will cover a gamut of applications, says the maker’s CEO, declaring the move “our highest management priority.”

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Power Up!

But will Honda be able to regain the lead it briefly held in the green automotive sector with the launch of its first-generation Insight, a 2-seat hybrid?  Recent offerings, including a new, 4-door version of the Insight, have fared poorly in the U.S. market, despite growing demand for battery-based vehicles.

“Our highest management priority is to establish a corporate structure that ensures a profit while we develop and commercialize advanced environmental technologies,” says Honda President and CEO Takanobu Ito.

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