Honda will be loading up the 2016 Accord with an assortment of new high-tech features, the maker revealed during a preview staged, appropriately enough, in Silicon Valley.
Sure, Dodge has gotten plenty of attention by offering a 707-horsepower Hellcat package, but these days, automakers have learned that digital technology is really what sells – as was made abundantly clear in the results of the latest J.D. Power APEAL study which showed that owner satisfaction has been surging on products loaded up with the latest digital features.
Honda isn’t breaking ground with the 2016 Accord, but it’s not letting competitors like Chevrolet, Ford or Hyundai steal much of a march, either. And, considering Accord’s traditionally loyal following, that may be more than good enough.