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First Drive: 2013 Honda Accord

Gunfight in the Midsize Corral.

by on Sep.10, 2012

Honda hopes to land back on top of the midsize segment with the 2013 Accord.

Be prepared for one of the nastiest gunfights the auto industry has seen in years.  The 2013 model-year will bring the launch of an assortment of new entries into the always-competitive midsize sedan segment, including an all-new Ford Fusion, Chevrolet Malibu and Nissan Altima.  And now comes the new 2013 Honda Accord.

Once the dominant player in the midsize market, Honda has had to settle for second, for much of the last decade, chasing the Toyota Camry.  But with all the new sheet metal, leadership is up for grabs.  Nissan has openly declared its desire to topple the midsize king-of-the-hill.  And you can bet that’s Honda’s goal, as well.

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“It’s playing out like an arms race,” Honda product planner Vicki Popponi said during a media preview of the new Accord. And Honda is going to need to deliver the big guns.  The maker took a critical drubbing when it launched an all-new Accord, two years ago, and has had some serious sales setbacks with other recent models including the Insight, CrossTour and CR-Z.  So, there’s little room for error with the 2013 Honda Accord.

Honda initially will offer three new powertrain packages with the 2013 Accord - a fourth to follow.


Details Leak on New 2013 Honda Accord

Dealer discloses key updates -- including hybrid secrets.

by on Jun.21, 2012

So far, Honda has only shown this concept Accord Coupe, but details are beginning to leak out.

The auto industry usually isn’t good at keeping secrets, though Honda has been struggling to keep a wrap on plans for the critical 2013 update of the midsize Accord.  But details have begun to leak out, including some recent spy shots and, now, a list of ’13 updates that one of the Japanese maker’s dealers is revealing in a press release of its own.

Apparently, the folks at Tuscon’s Chapman Honda have decided that the best way to move the outgoing Accords on their lot is by giving customers a preview of the new car.  That’s a sharp shift from traditional strategy.  Usually, retailers like to pretend nothing’s coming before they clear out inventory.

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“We’re confident that drivers will find that the 2013 Accord is a very well-balanced product…whether they’re talking about interior packaging, content of the vehicle, or the fuel economy,” said Chapman Honda General Manager Neb Yonas in a press release.

Among the details provided by the dealership, it appears the 2013 Honda Accord will include:

Honda Will Reveal New Accord Coupe in Detroit

Maker hopes for a solid reception for critical midsize line.

by on Dec.12, 2011

Honda is holding back on the images before the next Accord Coupe Concept's Detroit debut.

Honda has been making plenty of news in recent days, from the announcement that it will launch of advanced new hybrid and conventional gasoline engines to this morning’s revelation that an all-new version of the long-awaited Acura NSX is in the works – the latter part of a major facelift for Honda’s luxury brand.

Now comes word that a concept version of the next-generation Honda Accord will be taking its bows at next month’s Detroit Auto Show.

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Unfortunately, the Japanese maker has decided to hold back on advanced images, nary a teaser of the NSX or Accord accompanying today’s tempting announcements. But, if tradition holds, what we will see at Detroit’s Cobo Center, in barely four weeks, will be darned close to the production version of the 2013 Honda Accord.

Indeed, a terse release from Honda suggests the prototype will “reveal the styling direction” of the new midsize line-up, which will feature a “dynamic and aggressive profile.”