Be prepared for one of the nastiest gunfights the auto industry has seen in years. The 2013 model-year will bring the launch of an assortment of new entries into the always-competitive midsize sedan segment, including an all-new Ford Fusion, Chevrolet Malibu and Nissan Altima. And now comes the new 2013 Honda Accord.
Once the dominant player in the midsize market, Honda has had to settle for second, for much of the last decade, chasing the Toyota Camry. But with all the new sheet metal, leadership is up for grabs. Nissan has openly declared its desire to topple the midsize king-of-the-hill. And you can bet that’s Honda’s goal, as well.
“It’s playing out like an arms race,” Honda product planner Vicki Popponi said during a media preview of the new Accord. And Honda is going to need to deliver the big guns. The maker took a critical drubbing when it launched an all-new Accord, two years ago, and has had some serious sales setbacks with other recent models including the Insight, CrossTour and CR-Z. So, there’s little room for error with the 2013 Honda Accord.