Becky Poston admits she’ll be spending a little less on ties, sweaters and the other small gifts she normally puts around the family’s tree for Christmas. She’ll need the cash she saves for a downpayment on a new BMW 328i she decided to buy.
“I wasn’t really serious, just looking,” says the New Jersey administrative assistant, “but when I heard the deal they were ready to make I couldn’t say no. So, the new car is the real present to my family this year.”
Poston isn’t alone. As many savvy buyers have discovered, some of the best deals of the year are usually offered between Thanksgiving and New Year, a time when shoppers usually turn their attention to more traditional gift-giving purchases like clothing, toys, consumer electronics – and bad ties.
“December is going to be the best month of 2011 to buy a car with manufacturers offering attractive year-end incentives and dealers motivated to move inventory to get to their sales objectives,” notes Jesse Toprak, head of Industry Trends and Insights for TrueCar.com.