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Hinrichs Hypes Ford’s Future

President says brand name, F-Series will carry company.

by on Nov.15, 2017

Joe Hinrichs, Ford president of global operations, told analysts the strength of the company's brand and its history with consumers will carry it in the future.

When former Ford CEO Alan Mulally made his big play to save the company nearly a decade ago, securing as much money as he could, he used the Blue Oval as collateral. The Ford brand and that blue oval are going to carry the company into the future too.

Joe Hinrichs, Ford president of global operations, told Goldman Sachs analysts Tuesday in Boston that the company’s name and history help secure its future as the company continues its forays into electrification, autonomous vehicles and new mobility ventures.

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He noted there’s value in the brand’s recognition, and that will help the company secure faith from future customers as it expands into new ventures and despite as-yet-explained measures by new CEO Jim Hackett to cut $14 billion in costs between now and 2022. (more…)