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Posts Tagged ‘hinrich woebcken’

Debugging Volkswagen: SUVs Supplant Sedans, Hatches

But no more tongue-twisting model names.

by on Jan.17, 2018

One of the first jobs for VW Group of America CEO Hinrich Woebcken was revealing the new Atlas.

Things didn’t look very good when Hinrich Woebcken landed in the U.S. two years ago as the new CEO and President of the Volkswagen Group of America. The automaker had just acknowledged cheating on diesel emissions tests and was not only facing the prospect of paying billions of dollars in fines and settlements but a collapse in its U.S. sales as it was forced to pull off the market all of its popular diesel models.

“The only reason dealers didn’t kill me was that I was the new guy,” the German-born executive said, only half joking, during a presentation at the Automotive News World Congress on Tuesday afternoon.

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These days, dealers are a lot more sanguine about Woebcken, and VW in general, though the VWoA chief cautioned that the automaker has a long way to go before he can claim success rebuilding its U.S. operations. (more…)

Heavy Lifter: Much Riding on New Volkswagen Atlas

New ute will be the largest VW model sold in the U.S.

by on Oct.28, 2016

The VW Atlas makes its debut.

In Greek mythology, Atlas carried the world on his back. The new Volkswagen Atlas won’t have quite as big a load to shoulder, but it will still be the troubled brand’s heavy lifter.

The long-awaited sport-utility vehicle made its debut during a preview on the Santa Monica Pier Thursday night, and it will soon start rolling out of the expanded Volkswagen assembly plant in Chattanooga, Tennessee. Atlas will join VW’s two other SUVs and, if all goes according to plan, help the automaker gain some much-needed momentum in a fast-growing market that has largely passed it by.

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“This is the beginning of a new future for Volkswagen in America,” declared Hinrich Woebcken, the long-time BMW executive who was named CEO of Volkswagen Group of America early this year. The launch of the Atlas, he continued, means that “We are here to stay in North America.”