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Sales Guru Hatami Dumps Hyundai for Volkswagen of America

Hyundai loses second top exec in less than six months.

by on Jun.09, 2017

Hinrich Woebcken, CEO of VW of America, expects the arrival of the Atlas to bolster the company's sluggish sales in the U.S.

Just one day after resigning as Hyundai Motors U.S. sales chief, Derrick Hatami is taking over as Volkswagen of America Inc.’s Executive Vice President, Sales and Marketing.

Actually, the announcement came a day after it was revealed he was leaving the South Korean automaker. His appointment at VW is effective June 12.

Beyond the Headlines!

In this role, Hatami will be responsible for setting and driving the sales, marketing, product planning and aftersales strategy for VWoA in order to help promote growth, improve processes and elevate dealer satisfaction, VW said in a statement confirming Hatami’s appointment. (more…)