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Good News/Bad News From Harley-Davidson

Legendary bike maker looking to escape sales slump.

by on Jan.31, 2018

Harley-Davidson is hoping that its first-ever electric motorcycle, the LiveWire, can help with a sales rebound.

Times have been tough for Harley-Davidson. After years of often aggressive growth, demand for its classic American motorcycles has taken a sharp tumble and the Milwaukee-based manufacturer says it will have shutter an assembly plant in Kansas City, Missouri.

At the same time, Harley is taking its lead from the four-wheeled side of the transportation industry and now plans to enter the era of electrification with a battery-based bike it plans to “bring to market in 18 months.”

News You Can Trust!

Demand for electric motorcycles has been slowly gaining traction during the last few years, with even some police departments, such as the LAPD, placing orders for battery bikes. (more…)