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Posts Tagged ‘harley-davidson news’

Good News/Bad News From Harley-Davidson

Legendary bike maker looking to escape sales slump.

by on Jan.31, 2018

Harley-Davidson is hoping that its first-ever electric motorcycle, the LiveWire, can help with a sales rebound.

Times have been tough for Harley-Davidson. After years of often aggressive growth, demand for its classic American motorcycles has taken a sharp tumble and the Milwaukee-based manufacturer says it will have shutter an assembly plant in Kansas City, Missouri.

At the same time, Harley is taking its lead from the four-wheeled side of the transportation industry and now plans to enter the era of electrification with a battery-based bike it plans to “bring to market in 18 months.”

News You Can Trust!

Demand for electric motorcycles has been slowly gaining traction during the last few years, with even some police departments, such as the LAPD, placing orders for battery bikes. (more…)

Even Harley Hit with Recall

Bad timing for motorcycle riders.

by on Jul.10, 2014

The 2014 Harley-Davidson CVO Touring bike.

It seems like anything on four wheels has been subject to recall in recent months. Now, you can make that two. The latest manufacturer to issue a safety-related callback is Harley-Davidson.

The Wisconsin-based motorcycle manufacturer is warning that a brake defect on some of its latest models can cause the front wheels to lock up without warning. A total of 66,421 of its 2014 Touring and CVO Touring bikes are covered by the recall.

Your Auto Source!

The defect involves motorcycles equipped with anti-lock brakes that were produced between July 1, 2013 and May 7 of this year. Harley has records of five crashes, with two injuries, linked to the problem.

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Harley Goes Electric with Futuristic Battery Bike

"The sound is (still) a distinct part of the thrill."

by on Jun.20, 2014

The Harley-Davidson LiveWire prototype would be the maker's first electric motorcycle.

If the thought of a Harley-Davidson brings to mind not an image but a sound, the ear-splitting, trademark chug of its motorcycles’ exhaust, you may soon be in for a big – if not necessarily quieter – surprise.

The Milwaukee-based manufacturer has taken an unexpected leap into the future with the unveiling of its first electric bike, developed as part of its top-secret Project LiveWire. Harley officials gave the media a preview of the new LiveWire this week, with a select public audience invited for a look at the first hand-built prototypes in New York next Monday. It’s part of a program designed to help Harley shape the bike it hopes to put into production in a couple years.

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“America at its best has always been about reinvention,” said Matt Levatich, Harley’s President and Chief Operating Officer. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

Whether motorcycle riders really want a battery-powered bike, especially from Harley, is a question of debate, however.

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Harley Hits its Stride

More Americans head out on the highway - on motorcycles.

by on Jul.20, 2011

Born to be wild? The movie Easy Rider got a lot of Baby Boomers heading out on the highway.

Get your motor running…

Head out on the highway…

It’s hard to say exactly how many Harley’s the classic hippie-era film, Easy Rider, actually sold, but it helped ingrain the idea of traveling America on two wheels, and that dream seems to be coming back to life for the Boomers, if the sudden upturn in Harley-Davidson sales is any indication.

The largest of the American motorcycle manufacturers rebounded from a deep slump during the recession, its second-quarter sales soaring by 8%, while profits doubled during the quarter to $190.6 million, or 81 cents a share.

The Inside Story!

“We’re pleased with the trends in our sales, Harley-Davidson Chief Executive Keith Wandell told the Associated, Press, though he said, “We still remain cautious about the overall economy and overall consumer confidence.”

The century-old company has had some significant ups-and-downs over recent decades, its fortunes long tied to the mood – and fortunes – of the Baby Boom men.  But there are signs that Harley is expanding its reach, attracting a surprising number of new women riders – as a number of recent magazine stories have highlighted.  It is also starting to draw in the Gen-X and younger buyers who’ve traditionally steered towards Japanese and, to a lesser degree, European imports, according to industry data.

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