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Posts Tagged ‘harald kruger’

BMW Chief Krüger Defends Use of Diesels

Maker offering incentives to buyers.

by on Aug.04, 2017

BMW CEO Harald Krüger believes that state-of-the-art diesels will play an important role in future mobility.

Despite a series of scandals that have tarnished the image of diesel engines, cost manufacturers billions in fines penalties and recalls and now threaten to drag them in a wider legal morass, BMW’s top executive is insisting diesel engines can have a significant role in the industry’s future.

State-of-the art diesels will definitely play an important role in future mobility, said BMW CEO Harald Krüger.

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“Modern efficient diesel engines ensure lower CO2 emissions. On average, BMW Group diesel vehicles emit 40% less NOX than the German average, as reported by the Germany Federal Environment agency in April 2017. This is also true for both our Euro 5 and Euro 6 vehicles,” he said. (more…)

BMW Confirms Plan to Launch Autonomous Car by 2021

Automaker teams up with tech firms Intel, Mobileye.

by on Jul.01, 2016

The BMW i Vision Future concept offers a hint of what the maker's autonomous car might look like.

BMW is the latest automaker to confirm plans to go to market with an autonomous vehicle, the Bavarian maker teaming up with tech partners Intel and Mobileye to “bring fully automated driving technology to the street” by 2021, the maker’s CEO announced Friday.

The announcement follows the debut of several futuristic concept vehicles meant to mark BMW’s 100th anniversary. But it also comes a day after U.S. safety regulators launched an investigation into a fatal crash of a Tesla Model S sedan that was operating in its semi-autonomous Autopilot mode. That has raised new concerns about the technology despite hopes that self-driving vehicles will help improve safety and reduce worsening traffic congestion.

A Look at the Future!

“The combined expertise of Intel, Mobileye and the BMW Group will deliver the next core building block to bring fully automated driving technology to the street,” BMW chairman Harald Krüger said in a statement.

The move might come as a surprise to those who think of BMW in terms of its long-running tag-line, “The ultimate driving machine,” but the maker has been exploring self-driving technology for nearly two decades, and, according to Kruger, it will give BMW customers new options – the ability to ride hands-free or switch to manual driving mode.

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