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Posts Tagged ‘harald krueger’

BMW Next Euro Maker to Electrify Portfolio

Group will offer 12 electric models by 2025.

by on Sep.08, 2017

Harald Krüger, Chairman of the Board of Management BMW AG, said the company would produce 12 electric vehicles by 2025.

BMW announced it plans to significantly expand its electric vehicle offerings within three years and ultimately offer EV powertrains for every model in its line-up. The move mirrors similar announcements made by other European automakers in recent months.

Ongoing issues with diesel engines, the rise of viable electric alternatives (i.e. Tesla) and moves by several European cities to outlaw vehicles powered by gas or diesel engines have BMW as well as Mercedes-Benz, Audi, Volvo and others looking to make the move.

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The plan, which was revealed today by Harald Krüger, chairman of the Board of Management BMW AG, calls for the company begin producing EVs in large numbers by 2020 and to have 12 different models in place by 2025 with ranges exceeding 400 miles. (more…)

BMW Planning at Least Two More “i” Models, But What Then?

Other battery models may now go to mainstream BMW brand.

by on Oct.17, 2016

The i8 Spyder concept will likely undergo significant changes before the Roadster debuts in 2018.

BMW will launch two more models for its cutting-edge i brand over the next five years, starting with a 2018 roadster based on the next-generation i8 plug-in hybrid sports car. A version of the iNext concept vehicle will follow three years later.

That falls well short of the broad, electrified product line-up the maker had hinted was in the works only a few years ago, however. There are no signs of the i4 and i5 models that some sources once reported were in the works.

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Is BMW just keeping them under tight wraps? Have they been abandoned? Or has the maker simply shifted strategy, preferring to put more of its battery-based models – including pure electric and plug-in hybrids – into the mainstream BMW brand, rather than into the niche i marque?


BMW Unveils New X1 Luxury Compact Crossover

Maker recovers from executive slip to hype new CUV.

by on Sep.17, 2015

The 2016 BMW X1 is taller, longer and wider than its predecessor making for a more comfortable ride.

Lost in the hubbub surrounding the collapse of Harald Krueger, BMW’s CEO, is the fact the Bavarian brand has its next-gen luxury compact crossover, the X1, ready for the market just as sales in the segment are taking off.

The compact crossover area is growing not only in terms of the metal moved by dealers, but also in the number of companies participating in the arena. The luxury portion of the market is growing faster than the rest so the company’s timing is perfect.

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The new X1 is is taller, wider and longer than its predecessor meaning that the smallest of BMW’s crossov, er, sports-activity vehicles has more room for passengers and a better view of the road for the driver. (more…)

BMW Cancels Frankfurt Debuts After CEO Collapses

Bavarian maker cancels Frankfurt news conference.

by on Sep.15, 2015

BMW CEO Harald Krueger unexpectedly collapses as he begins his opening comments. Photo courtesy AP.

The Frankfurt Motor Show got off to an unexpectedly rough start when BMW CEO Harald Krueger unexpectedly collapsed during the maker’s news conference, the first of the 2015 show.

Krueger stumbled suddenly while addressing a standing-room-only crowd in the large hall BMW is using to show off an assortment of new and older products. BMW staff quickly rushed the stage and helped Krueger to his feet and off the stage.

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Moments later, a BMW official announced that the maker was canceling the news conference but would attempt to reschedule it later during the two-day Frankfurt Motor Show press preview.


BMW May Add More Battery-Cars

New i5 crossover and larger SUV among options.

by on Aug.07, 2015

BMW is reportedly adding a new i3 battery crossover that would be similar in size to the current X3.

BMW’s CEO has added more evidence to suggest the Bavarian maker will expand its battery-based sub-brand, BMW i. While Chief Executive Harald Krueger didn’t offer specifics, a new electrified crossover is believed to be one of the options under development.

Meanwhile, sources suggest that BMW may add a big battery-electric SUV to its main brand in a direct challenge to the Tesla Model X sedan due to debut in the coming weeks. Separately, the German company is said to be reexamining the opportunities of working with Apple on the new high-tech vehicle the Silicon Valley powerhouse reportedly wants to develop.

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“Between the i3 and the i8, there is space if you look at it from the number point of view,” Harald Krueger said in an interview with the Frankfurter Allgemeine Sonntagszeitung.