A study by GM subsidiary OnStar shows that only 45 percent of owners of its cars are pairing their phones with their vehicle’s Bluetooth system
“What we’re learning is that many customers simply do not understand the technology, or they’re confused by how to pair their cell phone to a Bluetooth device,” said OnStar President Chris Preuss. “It’s about both educating the customer and alleviating technical challenges.”
OnStar analyzed random, anonymous data collected from thousands of vehicles. GM says that customers are either unaware of the feature or believe connecting and using Bluetooth to be too difficult a process.
To help, GM has launched a new Web site, www.gm.com/handsfree, to provide clear instructions on how to pair specific devices. Besides using Bluetooth to connect, most GM cars also allow vehicle owners to use OnStar Hands-Free Calling.