Hyundai’s new Genesis luxury brand is set to add a plug-in hybrid to its line-up, and could eventually add more than one of the green models, according to its top U.S. executive.
The move is in line with what key competitors, including Mercedes-Benz, BMW and Lexus are planning. Luxury brands are making an especially aggressive push into plug-based powertrain technology, in part, to help offset the lower mileage and higher emissions of their conventional, gas-powered products.
“We believe alternative-propulsion engines are going to be really important,” Dave Zuchowski, the CEO of Hyundai Motor America, and head of Genesis operations in the U.S., told Automotive News. (more…)