Jason Vines has served as head of public relations for both Ford and Nissan, and as part of the senior PR team at Chrysler. He’s also functioned as an outside consultant to several other major automakers, including General Motors – giving Vines an unprecedented insider’s view of some of the biggest crises to shake the industry over the last two decades.
That includes the Ford/Firestone exploding tire disaster blamed for 271 deaths, as well as the ongoing General Motors ignition switch debacle. In this excerpt from Vines’ new book, “What Did Jesus Drive,” he offers a devastating, inside look at GM’s attempt to handle that scandal.
Two weeks before GM’s first Congressional hearing regarding the ignition switch debacle, Selim (ed: former GM PR chief Selim Bingol) was on the phone. “Any advice,” he said. “You’ve been through this shit.”
Up to now, GM had been vigorously putting out CEO Mary Barra in every form of communications thinkable, apologizing profusely for the past transgressions of the “Old GM” and the humanity of the “New” post-bankruptcy GM, including a hideous video in which Barra looked like she was a prisoner at the Hanoi Hilton in ‘Nam.