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Google Heats Up Car-Sharing Battle

High-tech firm could challenge Uber as it ramps up carpooling project.

by on Aug.31, 2016

Commuters in the San Francisco Bay Area will now be able to use Waze to carpool.

Everyone, it seems, wants to get into the car-sharing business, even as Uber, the emerging industry’s leader, reportedly lost more than $1 billion for the first half of the year.

Google is the latest player to toss its car keys into the ring. The high-tech firm began a limited test in May of a carpooling project in its home base in the San Francisco Bay Area. It is expanding that venture, which relies on Google’s Waze smartphone app.

We'll Do the Driving!

While not a direct competitor to Uber or its smaller rival Lyft, the carpooling project could create a future outlet for Google as it pushes forward with its aggressive autonomous vehicle development program, some observers suggest.

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