Illegal sites are up and running in an attempt to con and deceive gullible consumers about the Cash for Clunkers program, now known officially as the Car Allowance Rebate System — CARS, isn’t that cute? NHTSA has set up an official web site to provide information about the program. The agency also has a hotline at 888-327-4236. Consumers can visit that Web site or call the hot-line number to get official information about the program.
For MPG data, the government’s fuel economy website is a very good. There are charts to show fuel consumption for hundreds of makes and models going back to 1985. Other interesting information includes links to many non-government auto websites.
Jaguar’s 30 Day Countdown to a New Car
There was a time when new car dealers would white-out their showroom windows with just few peep-holes to look through to see their newest car. Slowly the viewing area got bigger so more of the car was seen. When I was a kid, one of the high spots of the year was going downtown to take a peak-look at the new cars on a dealer’s showroom floors.
That “tease strategy” isn’t used anymore, but Jaguar has adapted it for today’s digital, Internet world of commerce and information with a 30 day teaser series of videos using Jag execs emailed to those who have registered at the site. Jag’s teaser began with an ad and p.r. campaign directing the reader to a special website where videos are running until July 3 on features of the new XJ. Print ads will run till the international reveal on July 9th in London.