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Marty’s Marketing Minutia

by on Jun.25, 2009

Our Federal Automobile Websites

Illegal sites are up and running in an attempt to con and deceive gullible consumers about the Cash for Clunkers program, now known officially as the Car Allowance Rebate System — CARS, isn’t that cute? NHTSA has set up an official web site to provide information about the program.  The agency also has a hotline at 888-327-4236. Consumers can visit that Web site or call the hot-line number to get official information about the program.

For MPG data, the government’s fuel economy website  is a very good. There are charts to show fuel consumption for hundreds of makes and models going back to 1985. Other interesting information includes links to many non-government auto websites.

Jaguar’s 30 Day Countdown to a New Car

Jaguar XJ

The showroom window "tease strategy" isn't used anymore, but Jaguar has adapted it for the web.

There was a time when new car dealers would white-out their showroom windows with just few peep-holes to look through to see their newest car. Slowly the viewing area got bigger so more of the car was seen. When I was a kid, one of the high spots of the year was going downtown to take a peak-look at the new cars on a dealer’s showroom floors. 

That “tease strategy” isn’t used anymore, but Jaguar has adapted it for today’s digital, Internet world of commerce and information with a 30 day teaser series of videos using Jag execs emailed to those who have registered at the site.  Jag’s teaser began with an ad and p.r. campaign directing the reader to a special website where videos are running until July 3 on features of the new XJ. Print ads will run till the international reveal on July 9th in London.

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