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Posts Tagged ‘GMC Terrain’

GMC Terrain Review

More than an Equinox clone.

by on Sep.10, 2010

GMC's Terrain is built on the same platform as the Chevrolet Equinox, but unique sheetmetal gives it a completely different look.

There was a time when it seemed General Motors was content to slap a different grille on the front and a different sticker on the back and sell the same car under three or four different brands. A Chevrolet Uplander minivan was the same as a Pontiac Montana, not to mention the Buick Terraza and Saturn Relay.

In fact, this GMC Terrain illustrates how GM is now going about what many have derisively called “badge engineering.” The Terrain is a twin of the new Chevrolet Equinox, but you’d hardly notice based on the sheetmetal.

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Where the Equinox has a sleek look, the GMC version is blocky and angular. It’s safe to say that those who find the Equinox appealing probably won’t care for the Equinox and vice versa.

In reality, the two vehicles’ hardpoints, such as the wheelbase, windshield and door openings are all the same.
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GM Aiming to Increase Equinox, Terrain Production

Maker facing a rare problem: more buyers than CUVs.

by on Mar.26, 2010

A rare problem for GM -- more customers than cars -- will be fixed by plans to boost production of the popular Chevrolet Equinox.

Here’s something General Motors hasn’t experienced much of in recent years: a shortage of some of its newest and hottest products.  While the maker has often had to dump thousands of dollars on the hood to get sluggish-selling models, like the Chevrolet Cobalt, to move, dealers can’t keep up with demand for another Chevy product, the new Equinox crossover-utility vehicle.

As a result, GM today announced plans to increase production of both the Equinox and its CUV cousin, the GMC Terrain – a move that will result in the creation of nearly 700 jobs.

The decision to ramp up production of the two high-demand crossovers isn’t as easy as simply opening up a spigot.  It requires a two-step process, starting with the expansion of the body shop at a GM factory in Ingersoll, Ontario.  Once that’s completed, the CAMI plant will ship additional Equinox and Terrain bodies to a nearby assembly line in Oshawa, Ontario.

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Adding a third shift in Oshawa will require GM to recall about 600 laid-off workers.  At CAMI, the maker will require another 70 workers, some to be recalled, but others will be new hires.

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GM Jettisons Another Japanese Partner

First, Toyota and NUMMI. Now, Suzuki and CAMI.

by on Dec.04, 2009

The first 2005 Chevy Equinox rolls off the line at the CAMI Assembly Plant in Ingersoll, Ontario on February 20, 2004.

First Chevy Equinox off the line at the CAMI plant in Ingersoll, Ontario, February 2004.

General Motors of Canada today announced that it would acquire 100% ownership of CAMI Automotive Incorporated through a transaction to buy shares currently owned by long-time 50% partner Suzuki Motor Corporation.

GM previously ended a link with Suzuki in Asia during November 2008.

No financial details of the latest transaction were released, and it should have no effect on potential customers.

Last June, GM abandoned its pioneering joint venture, NUMMI, with Toyota Motor Corporation in Fremont, California. Toyota has since decided to close the plant located in its largest U.S. market.

GM’s latest move is in keeping with employment agreements with the federal and provincial Canadian governments that were part of the taxpayer financing agreements necessary to bring GM out of bankruptcy in July.

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GM Expands Equinox and Terrain Capacity

Both the revised Chevy and the new GMC crossovers are hits.

by on Nov.10, 2009

Hitting the sweet spot in the crossover market?

Hitting the sweet spot in the crossover market?

General Motors is investing $C90 million for what it says is a “substantial project” that includes the re-tooling of a bodyshop at its CAMI complex in Ingersoll, Canada, where the Chevrolet Equinox and GMC Terrain crossover models are built.

The planning and retooling work begins immediately and the project is due for completion in seven months. Then, an additional 40,000 units of annual capacity will be available for the popular compact crossovers for the Canadian and U.S. markets.

This is good news for potential customers as the 5-seat vehicles are in short supply, restricting choices.

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GM Extends “May Best Car Win” Campaign

Your money back after 60 days is also included.

by on Oct.30, 2009

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Potential buyers have an easy way to thoroughly test drive a new vehicle.

General Motors Company’s “May the Best Car Win” marketing campaign will be extended through January 4, 2009, said Jay Spenchian, executive director, Marketing Strategy. The program was originally due to expire in November.

For potential buyers, the program allows them a relatively easy way to thoroughly test drive a new vehicle, something that is too rare in the high pressure world of auto sales, where “I can give you a better deal if you’re ready to buy now,” is a common tactic.

The ads produced for the promotions scored in the top quartile for all automotive advertising in the last three years in terms of consumer opinion, consideration and relevancy, according to GM’s internal testing data.

While consideration is a necessary precursor to sales, ultimately the results much show in actual metal moved. When October sales are announced next week, some outside indicator of whether GM has stopped its sales and market share decline will be publicly available.

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New GMC Terrain Starts under $25,000

The five-passenger crossover arrives in September.

by on Jun.25, 2009

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Terrain shares the same platform and most of its underpinnings with the current Chevrolet Equinox.

Of all the many struggles at struggling General Motors, nothing is more controversial in my mind than the second sales channel made up of two of its four core brands, GMC and Buick. This channel of essentially badge-engineered offerings, now stripped of Pontiac, is supposed to support a dealer organization. We shall see.

Of Buick and GMC, the healthiest here is, arguably, GMC, which is off 40% in sales so far this year. What GMC represents is clearer  – trucks -  than Buick’s non-image. In order to pay its way under the new money-making philosophy imposed at GM by its bankruptcy proceedings, GMC needs to prove it can move successfully into entirely new segments, with entries such as the Acadia and The Terrain. Here, the strong truck image works against it. So it is by no means certain that GMC can expand.

One of the first entries that needs to be successful is the 2010 Terrain, which has just been partially priced. As a so-called cross-over, I’ll skip the debate as to whether it is really just a truck by another name, and whether this helps or hurts GMC. Let the market decide. It is hardly a break through offering whatever it is.

The Terrain shares the same platform and most of its underpinnings with the current Chevrolet Equinox. And it would have had a sibling SUV offering in Pontiac showrooms, the next-generation Torrent,  if GM didn’t, first, eliminate all trucks from the Pontiac line-up as part of its ongoing corporate restructuring, then, kill Pontiac off entirely. Taken to its logical conclusion, or at least my logical conclusion, GMC ultimately gets in the way of global efficiencies at Chevrolet, though the company vehemently denies this. GMC is GM’s second best-selling brand in the United States, with more than 376,000 trucks sold in 2008.

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