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First Look: 2011 GMC Granite Concept

Taking the box up-market.

by on Jan.11, 2010

The GMC Granite concept may not be a segment-buster, but it's definitely a radical departure for the General Motors truck division.

Who knew square could be so hip?

There’s been a rush of new models that could best be described as “box-mobiles,” including the Nissan Cube, Kia Soul and Scion xB.  Could General Motors’ GMC truck brand be next to enter the fast-growing fray?  That’s a distinct possibility if you check out the maker’s new Terrain concept vehicle, which the automaker prefers to refer to as an “urban utility vehicle.”  It’s making its debut, this week, at the 2010 North American International Auto Show.

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Granite’s goal, suggests Dave Lyon, GMC’s Executive Director of Design, “is to redefine GMC for a totally different customer.”  Read that, “young” and “hip,” but not necessarily the struggling, first-time buyer that Nissan, Kia and Scion have been targeting.