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GM Amps Things Up with 2017 Colorado, Canyon Trucks

New V-6 for Chevy, GMC adds two new midsize pickup models.

by on Aug.30, 2016

GM is looking to continue the growth of its midsize truck entries, including new marketing campaigns.

General Motors has made some major inroads into the rebounding midsize truck market with the reborn Chevrolet Colorado and GMC Canyon pickups. Now, it’s looking to build even more momentum with a mix of new variants and improved powertrain options.

That includes an all-new V-6 mated with an eight-speed automatic for mainstream Chevy, while the “professional grade” side of the house adds two new models, the GMC Canyon Denali, and the “off-road-inspired” Canyon All Terrain X.

Product News!

Once written off for dead, the midsize market has shown new life during the last two years, in large part due to the return of the Colorado and Canyon models, analysts contend. In turn, the strong demand for the two GM models “has justified our continued investment in midsize pickups,” said Anita Burke, chief engineer for Colorado. (more…)