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Posts Tagged ‘GM trucks’

Chevy Unveils Two Special Edition Colorados to Mark Truck Centennial

GM kicks off truck part at State Fair of Texas.

by on Oct.18, 2017

Chevrolet is marking 100 years of truck production with two new Colorado ZR2 special editions: Dusk and Midnight.

As Chevrolet celebrates a century of building trucks during the 2018 Model Year, it is expanding its midsize truck line-up with two new editions for the Colorado as it readies for the annual SEMA show in Las Vegas.

The 2018 Colorado ZR2 Midnight Edition features an all-black exterior finish, black Chevy bowtie emblems and 17-inch five-spoke black accessory wheels, including the spare. The ZR2 Midnight also features a black sport bar with off-road LED lighting and ZR2 logos on the sport-bar sail panels.

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The ZR2 Dusk Edition offers the same content as the ZR2 Midnight, but can be purchased in all other ZR2 exterior finishes, with black accents throughout. (more…)

GM Amps Things Up with 2017 Colorado, Canyon Trucks

New V-6 for Chevy, GMC adds two new midsize pickup models.

by on Aug.30, 2016

GM is looking to continue the growth of its midsize truck entries, including new marketing campaigns.

General Motors has made some major inroads into the rebounding midsize truck market with the reborn Chevrolet Colorado and GMC Canyon pickups. Now, it’s looking to build even more momentum with a mix of new variants and improved powertrain options.

That includes an all-new V-6 mated with an eight-speed automatic for mainstream Chevy, while the “professional grade” side of the house adds two new models, the GMC Canyon Denali, and the “off-road-inspired” Canyon All Terrain X.

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Once written off for dead, the midsize market has shown new life during the last two years, in large part due to the return of the Colorado and Canyon models, analysts contend. In turn, the strong demand for the two GM models “has justified our continued investment in midsize pickups,” said Anita Burke, chief engineer for Colorado. (more…)

GMC Pickups Going Upscale with Denali Package Next Year

Canyon, Sierra looking to exploit demand for luxe trucks.

by on Nov.17, 2015

GM President Dan Ammann (left) and GMC VP of Sales and Marketing Duncan Aldred with the 2017 GMC Canyon Denali at its L.A. Auto Show reveal.

Everyone seems to want a really nice pickup truck these days and GMC is working to ensure that Canyon and Sierra buyers can get as both are now available in the high-end Denali package.

The package includes the signature Denali chrome grille – premium materials and the latest safety and infotainment technology. Features such as a 10-inch reconfigurable instrument cluster on the Yukon Denali series and Magnetic Ride Control on Sierra Denali are exclusive to their respective vehicle segment.

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Debuting the two new offerings at the Los Angeles Auto Show, GMC gave the media an early look at the two new models. (more…)

Ram Truck Sales Bolstering Chrysler Group Profits

Brand making inroads in full-size pickup segment.

by on Oct.31, 2014

The Ram 1500 EcoDiesel is the brand's fastest-selling model. Ram is gobbling up marketshare in the full-size pickup segment.

The battle for pickup truck supremacy is getting more intense and Ram is enjoying a run that is not only gaining it a larger marketshare, but also a major contribution to Chrysler Group’s bottom line.

While Ram is still No. 3 on the list of full-size truck sales, it’s an active player in the segment and, perhaps more importantly, the brand’s leadership is ready to jump in and scrap for sales.

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Bob Hegbloom, the new head of the Ram brand, said during a luncheon meeting with reporters that he was both surprised and disappointed with the Chrysler Group’s showing in the Consumer Reports annual quality survey, adding the company was moving to fix the problems cited by he influential magazine. (more…)

GM Enjoying Strong October Sales

Full-size pickups leading maker to another strong month.

by on Oct.15, 2014

In October, strong sales of the Chevrolet Silverado are pushing GM to a repeat of last month's results.

With sales of truck and utility vehicles going strong, early returns indicate October will be another good month for General Motors, executives said this week.

Sandor Piszar, Chevrolet director of Truck Marketing, said before a presentation on GM’s truck sales that overall sales of new vehicles have remained strong during the first part of October. So far this month, sales have basically continued on the same path as they were on during September, according to the reports from dealers, he said.

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Chevrolet sold more than 50,000 Silverado trucks in September, resulting in a share gain of 6.5 percentage points in the large pickup truck market and making it the current-generation Silverado’s best sales month since its launch. (more…)

Colorado Concept Lures Sport-Minded to Midsize Trucks

New Chevy uses innovative system to cater to outdoorsy owners.

by on Sep.25, 2014

Chevrolet's Colorado Sport concept was unveiled today at the State Fair of Texas, and heads to SEMA in early November.

General Motors is looking to attract a new type of truck buyer with its new midsize offerings and part of their appeal is their utility. The Detroit-based maker showed off one version of the truck that might appeal to younger buyers.

With the State Fair of Texas as the backdrop, GM introduced the Chevrolet Colorado Sport concept. Loaded with two mountain bikes on a specially designed rack in the bed of the truck, the “lifestyle-oriented” midsize truck is aimed at buyers spending a lot of time outside.

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“It’s not just mountain bikes, but just about any passion you can name, from kayaking, fishing, dirt bikes and more,” said Tony Johnson, Colorado marketing manager. “It’s a truck for those who need the versatility of a pickup to support their work and lifestyle interests, but don’t need a full-size truck to do it.” (more…)

Chevy Hopes Buyers Will Rally Around New Silverado Rally Editions

Adding spice to a solid work truck.

by on Aug.21, 2014

Chevrolet is looking to jump start Silverado sales with a new Rally edition of the full-size pickup.

A decade back, “urban cowboys” made up a sizable slice of the pickup market. That niche largely vanished as the nation fell back into recession, and though truck sales are bouncing back big right now, the bulk of the buyers need their vehicles for work and chores, rather than to show off in a suburban driveway.

But Chevrolet is hoping to expand the appeal of its big Silverado line with the launch of a new series of Rally Editions that, it promises, will give the truck a “new attitude.” It can use the help. Despite getting rave reviews – and winning the coveted North American Truck of the Year trophy in January, the recently redesigned Chevy Silverado’s sales haven’t gained the same level of momentum as rival products like the Ford F-150 and Fiat Chrysler’s Ram 1500.

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“Silverado won more awards in 2014 than any other pickup,” notes John Fitzpatrick, Silverado senior marketing manager, adding his hope that “The Rally Edition packages will let customers add an aggressive new look to this great all-around performer.” (more…)

GM Ready to Wrestle for Mid-Size Truck Supremacy

Competitive pricing on Colorado, Canyon hits the mark.

by on Aug.07, 2014

GM announced the prices of its new mid-sized trucks and the GMC Canyon starts at just under $22,000.

If the prices of its new mid-sized trucks are any indication General Motors is ready to stake its claim in the segment. The 2015 Chevrolet Colorado and GMC Canyon carry price tags comparable to rivals such as the Nissan Frontier and Toyota Tacoma.

The Colorado starts at $20,995, including an $895 dealer freight charge, while the GMC Canyon comes in at $21,880, including the destination charge. Under GM’s pricing structure the Canyon is outfitted to command a higher price than the Chevrolet model.

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The current price for the Tacoma, the main rival for the new trucks from Chevrolet and GMC, starts at $18,125 for the regular cab with no rear seat, while prices for a double cab, which more closely resembles the new Chevrolet and GMC offerings, goes on sale later this fall. Pricing for the Frontier kicks off at $20,510, excluding the destination $860 destination charge. However, Tacoma and Frontier typically have a significant amount of cash on the hood to help boost sales. (more…)

First Drive: 2015 Chevrolet Silverado Heavy Duty

Powered by Duramax diesel, GM trucks topping the heap.

by on Feb.20, 2014

The 2015 Chevrolet Silverado 3500 HD LTZ crew cab pickup is half brute, half luxury vehicle.

The top two selling vehicles in the United States are full-size pickups, and while Ford and General Motors are fighting tooth and nail for each sale, the big money profits in the segment lie with the heavy-duty versions of the trucks.

One of every four trucks sold in the United States are of the heavy-duty variety. These big brutes are used for tougher than every day chores like hauling major loads, towing big trailers and plowing snow.

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Moreover, the battle for bragging rights in the highly profitable and uniquely American segment between General Motors and Ford as well as Fiat Chrysler Automobiles’ Ram division, is ferocious with each of the big competitors looking for a technical edge that would allow them to nose out the competition. (more…)

GM Picks Up on Ford Example for En-lighten-ment

Maker moving to aluminum for trucks by 2018.

by on Feb.19, 2014

GM appears to be the next automaker moving to use aluminum body panels on its full-size pickup trucks.

The Great Pickup Truck War may be escalating to another level as General Motors is moving to match Ford’s F-150 by using aluminum body panels to save weight and increase fuel mileage by 2018.

The Detroit-based maker is feeling the pressure to keep up with Ford, which is being seen as an innovator by using the material, as well as to meet ever-toughening federal fuel standards, according to a story in the Wall Street Journal. GM officials declined to confirm it was focusing any specific material to cut weight on its trucks, but added it is examining all possibilities when it comes to materials and saving weight in its vehicles.

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GM secured deals with aluminum suppliers Alcoa and Novelis as part of the move for the next generation GM full-size truck, the paper reported. (more…)