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GM’s Docherty Replaces LaNeve in U.S. Sales Job

CEO says GM open to outside talent, but not this time?

by on Oct.08, 2009

Docherty gets what might be the most critical job at ailing GM.

Docherty gets what might be the most critical and difficult job at ailing General Motors.

Fritz Henderson, General Motors Company president and CEO, last night named Susan Docherty, 46, to the position of vice president, U.S. Sales, effective October 16, 2009. She was the general manager of the struggling Buick-GMC brands.

Year-to-date the Buick brand is off 37% and the GMC brand is down 41% in a market that declined 27%.

During a press conference earlier yesterday, Henderson said LaNeve would be leaving for a job at a non-automotive company on October 15, and that an announcement of the new job would be forthcoming.

He also said that GM is looking for outsiders with fresh ideas, but then hedged saying that reporters and analysts should not necessarily equate that desire with the outcome of  the U.S. sales position.

Insight and Analysis!

Insight and Analysis!

GM now says it will look outside to fill the Buick-GMC general manager position.

“This will infuse new ideas and an outside perspective into our marketing efforts,” Henderson said in what might have been a hastily prepared statement.

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