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GM Takes Aim at VW, Hyundai With New Opel Onix

5-door critical to Brazilian market effort.

by on Oct.22, 2012

The Opel Onix debuts at the Sao Paulo auto show.

While the spotlight may be focused on China, these days, automakers like General Motors know there’s another emerging market that is one of the industry’s prime battlegrounds.

And for General Motors, once the market leader in Brazil, increasing competition means some new products are desperately needed – like the Opel Onix making its debut at the Sao Paulo auto show.

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A close cousin to Chevrolet’s new Sonic subcompact, the 5-door Onix will target one of the fastest-growing segments in what is now the world’s third-largest national automotive market, after the U.S. and China.

“Onix is arriving at a unique moment for Chevrolet in Brazil, a country that is open for business and poised for growth,” said GM Chairman and CEO Dan Akerson during a preview of the new Opel Onix the night before the official opening of the annual auto show.