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GM President: Electric Car “Not Dead”

Reuss hopes to bring down price on Chevy Volt plug-in.

by on Jan.17, 2013

GM North American President Mark Reuss during an appearance at the plant producing the Chevrolet Volt.

Despite the slow start-up of sales, “The electric car is not dead,” General Motors President Mark Reuss insists, adding that the maker “couldn’t be happier” with its Chevrolet Volt despite the plug-in hybrid missing its sales target for the second year in a row.

During an appearance at an industry conference coinciding with the North American International Auto Show, Reuss insisted the maker is hoping to take “thousands” out of the cost of the next-generation Volt when it comes to market. Key rival Nissan earlier this week announced plans to introduce a new base version of its own Leaf battery-electric vehicle that will cost $6,000 less than the original model.

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“The electric car is not dead,” proclaimed Reuss, the head of GM’s core North American operations during the Automotive News World Congress, “despite what you might hear, and despite what you might read about Americans not being ready for it, or about it being ‘under attack’ by local governments retracting incentives for it.”


Battery Cars, Cruze Coupes and More in a Candid Conversation with Mark Reuss

GM’s North American president holds an hour-long webchat.

by on Mar.10, 2010

GM President Mark Reuss weighs in on a wide range of topics during an hour-long webchat.

One thing you can say about the Internet: it gives you a way to get up close and personal with just about anyone – including Mark Reuss, the man in charge of General Motors’ core North American operations.

In an hour-long type-fest, the one-time engineer-turned-executive fields an array of questions about everything from the future of battery cars to the need for more colors in GM’s paint palette.

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Among other things, Reuss discusses his hands-on approach to dealing with customers, while also giving some hints about products to come.  Could a 2-door Chevrolet Cruze be in the offing?  Well, read the real-time transcript, after the break, to see what Mark Reuss has to say.