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GM Offers Sneak Peak at New Midsize Pickups

New Chevrolet Colorado and GMC Canyon to debut in late ‘14.

by on Aug.08, 2013

GM wants to "redefine" the compact truck segment with the new Colorado and Canyon pickups.

General Motors expects to redefine the compact pickup truck segment when it returns to the market with redesigned versions of the Chevrolet Colorado and GMC Canyon in the second half of 2014.

The Detroit maker hopes the new models will deliver a 1-2 punch after the debut of all-new versions of its full-size Chevy Silverado and GMC Sierra trucks for 2014.  Speaking at an industry conference in Traverse City, Michigan, GM chief financial officer Dan Ammann said the Colorado and Canyon will offer customers capable, versatile, fuel-efficient alternatives to full-size pickups.

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“We see a segment that’s not being addressed,” he stressed, adding that, “We see a real opportunity,” once the trucks reach U.S. showrooms late next year.

GM’s confidence stands in sharp contrast to the position taken by Ford Motor Co., which abandoned the U.S. midsize truck market when it abandoned the long-lived Ranger pickup after the 2012 model-year. Ford has since introduced a new Ranger for overseas markets but says it does not see a solid business case for selling that truck in the U.S.

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GM Reveals New 2014 Chevrolet Silverado and GMC Sierra Pickups

New trucks aim to ride on U.S. economic recovery.

by on Dec.13, 2012

The completely redesigned 2014 Chevrolet Silverado makes its pyrotechnic debut.

Timing is everything, goes the old adage, and General Motors is betting that proves true as it gives the world a first look at its new 2014 Chevrolet Silverado and GMC Sierra full-size pickups.

Time has been working against the industry giant in recent months, sales sliding precipitously for the outgoing models – the oldest of the domestic full-size trucks.  But with signs of an improving economy further buoyed by the latest housing data, GM officials are confident the new Chevy Silverado and GMC Sierra models will hit the street at a perfect time to ride that rebound.

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“There is nothing more core to our business than trucks,” noted Mark Reuss, president of GM’s U.S. operations, during a preview of the two trucks at a movie soundstage in the Detroit suburbs. “And we think we’re timing this very well.”

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GM Adding Shift, Rehiring Workers

Ford puts 3,000 on temporary layoff due to parts shortage.

by on Jan.25, 2011

Growing demand from small businesses for heavy-duty pickups leads GM to add a third shift at its Flint plant.

General Motors plans to add a third shift at truck assembly plant in Flint, Mi. to build heavy-duty pickup trucks, largely for commercial customers – a move that should come as good news to 750 workers currently on layoff.

But 3,000 Ford workers at a plant near the company’s headquarters have gotten less positive news, learning they will be temporarily idled, next week, ironically because increasing demand has led to a shortage of key powertrain components.

Mark Reuss, GM President – North America, said the automaker is satisfied demand for the trucks is growing and there are ample customers for the heavy-duty trucks which, in turn, suggest there’s growing movement in the economy.

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“Adding a third shift is a response to customer demand for heavy-duty pickups, which most people use to tow, haul and plow,” said Mark Reuss.

Flint Assembly currently employs nearly 2,100 hourly and salaried employees and operates two production shifts. In 2010 the plant produced 115,000 trucks, the majority of them regular and crew-cab versions of the heavy-duty Silverado and Sierra. Last year, the plant added production of regular and crew-cab version of the light-duty Silverado.

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UniBody Pickup Rejected at GM

Magna will supply frames for Chevrolet and GMC models.

by on Nov.24, 2009

Framed again.

Freshened Chevrolet and GMC pickup trucks will be framed once again by Cosma.

After toying with the idea of using a unibody for the next iteration of its pickup trucks to improve fuel economy, General Motors Company has decreed the next full-size pickups will continue to be built on a full frame.

Magna International Inc., one of the world’s largest automotive suppliers, has announced that one of its units, Cosma International, will supply the frames for GM’s full-size light-duty pickups and SUVs. This is the third generation of frames Cosma has been awarded on this platform by GM, Magna announced.

Framing Issues!

Framing Issues!

Magna did not disclose the timing of the project, deferring to GM, which doesn’t discuss specific, future product plans. However, its now seems likely the first GM vehicles built off the new frame could roll out in about three years in late 2012 as 2013 or even 2014 models.

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