The Woodward Dream Cruise has always been a grassroots event inspired by car enthusiasts of every stripe and over the past two decades carmakers have worked to be respectful of the event’s traditions.
But for the people selling performance parts – the parts dedicated automotive enthusiasts need – the Dream Cruise has become an event they don’t want to miss. In fact, the performance parts business, once considered a necessary evil, has grown into a serious business of its own.
Thus FCA’s Mopar unit – and the performance units from General Motors and Ford – will be out in force for the Cruise this year looking to connect with the mad modders running up and down Woodward Avenue. (more…)