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GM Planning Big Detroit Auto Show Splash

At least four new products will debut, including Cadillac ATS.

by on Dec.05, 2011

Cadillac will show the production version of the ATS at the upcoming Detroit Auto Show.

General Motors Co. is vowing to make a splash at the North American International Auto Show next month with at least four new products set to make their debut.

Mary Barra, GM senior vice president of global development, said that one of the vehicles scheduled for introduction at the NAIAS will be the Cadillac ATS, the domestic marque’s new entry-level luxury sedan.

“ATS is a crucial part of Cadillac’s expansion,” Barra told the Detroit Automotive Press Association.

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After several mis-steps, Cadillac is in the midst of a rapid expansion that will include both the ATS and the big STS premium luxury sedan introduced at the L.A. Auto Show last month.  GM officials have told TheDetroitBureau.com that additional products are also under development to fill in other luxury segments where Caddy currently doesn’t compete.  But the ATS – which slots below the Cadillac CTS – could be critical for the brand.

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