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GM and Lyft Launch Short-Term Rental Program for Drivers

Express Drive seen as way to get new GM models on the road.

by on Mar.15, 2016

GM's new program with Lyft will allow drivers to rent a Chevy Equinox for $99 a week, but the plan is to roll the new Volt into that line-up.

General Motors will partner with Lyft, the nation’s second-largest ride-sharing service, to let drivers rent one of its vehicles at a relatively low price.

The program will begin in Chicago later this month and initially will focus on Chevrolet Equinox SUVs. But GM is also expected to use Lyft as a way to get the new Chevy Bolt battery-electric vehicle onto the street when it goes into production later this year.

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The new program comes just months after the Detroit automaker announced it would invest $500 million into Lyft, and GM President Dan Ammann said, “We’re very pleased with how quickly the GM and Lyft team collaborated to create the Express Drive program, which we will be implementing using our Maven mobility infrastructure.” (more…)

GM Launches New Car-Sharing Service Maven

Move follows big investments in ride-sharing firms Lyft, Sidecar.

by on Jan.21, 2016

A motorist uses a smartphone to line-up a short-term rental from the new Maven service.

General Motors apparently hopes to become an industry maven when it comes to alternative mobility programs. After investing in two ride-sharing services, Lyft and Sidecar, this month, the Detroit automaker says it will start a new car-sharing company called Maven – a Yiddish word for “expert.”

GM is just one of a growing number of automakers who are looking for alternative ways to appeal to potential customers at a time when younger consumers seem less interested in owning a vehicle. Both Daimler AG’s Mercedes-Benz brand and Ford Motor Co. are making similar forays, Ford CEO Mark Fields saying his goal is to transform the smaller Detroit maker into a “mobility” company.

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“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the personalized mobility services our customers expect today and in the future,” GM President Dan Ammann said.

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