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Chevrolet Brings Big Surprise to Big Apple with Top-Secret Z28 Reveal

“It blew his mind,” says GM President Reuss.

by on Mar.27, 2013

Chevrolet's new 2014 Camaro Z28 surprised the New York Auto Show crowd today.

There aren’t many secrets in the auto industry, but Chevrolet pulled off a big one today, delivering the biggest surprise of the 2013 New York Auto Show with the unexpected unveiling of the new Camaro Z28 muscle car.

The highest-performance version of the updated 2014 Chevrolet Camaro was developed in a hush-hush program directly overseen by General Motors’ North American President Mark Reuss – who admits he wasn’t even sure until recently if he could convince his own bosses to give the project, codenamed HP, the go-ahead.

“I was never quite sure” it would pass muster with the folks who held the purse strings that would need to be loosened to get the money to finish developing the Camaro Z28, Reuss said during a one-on-one conversation with TheDetroitBureau.com. To try to make it happen, he laughed, “We built a mule,” a running prototype, and took GM CEO Dan Akerson for a ride. “It blew his mind.” Three GM board members followed and they apparently were equally impressed, as the Wednesday afternoon unveiling revealed.

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A throng of automotive media gathered at the North Hall of New York’s Jacob Javits convention center had already gathered to see Chevy’s update of the base 2014 Camaro. Instead, the Z28 rolled onto the stage.

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General Motors Confirms 2,500 New Jobs Coming at Chevrolet Volt Plant

Detroit assembly line will quadruple plug-in production, add Chevy Malibu and Impala models.

by on May.25, 2011

GM's North American President Mark Reuss at the Poletown plant announcing 2,500 new jobs.

Following up on an earlier announcement that it would invest $2 billion in 17 U.S. plants, General Motors today provided additional details confirming it will add 2,500 jobs at the Detroit plant producing the well-publicized Chevrolet Volt plug-in hybrid.

Known as the “Poletown” plant, the factory will add a second shift later this year and is expected to introduce a third shift later on as it takes on several additional product lines.  Among other things, the factory is beginning to roll out a European version of the Volt, called Opel Ampera, which GM believes will increase demand enough to support the production of 60,000 plug-ins next year – about four times more than it expects to produce in 2011.

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In all, GM expects to invest $69 million in the facility, formally called the Detroit-Hamtramck Assembly Plant.  The 26-year-old facility will shift from its traditional focus on luxury cars, such as the Cadillac DTS sedan, and is now expected to become one of the higher-volume assembly lines in the maker’s global production network.

“We’re doing (this) because we’re confident of consumer demand,” said Mark Reuss, president of GM’s North American operations, during a ceremony at the facility.

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GM President Reuss Betting on Good Product, Not Toyota’s Misfortunes

Customers "didn't think we were listening," says hands-on exec.

by on Feb.11, 2010

General Motors must succeed on its products, not its competitors' misfortunes, says GM President Mark Reuss.

There might be a rare opportunity to take advantage of its arch-rivals problems, but Mark Reuss, General Motors’ new president of North American operations , insists he’d rather do it the old fashioned way, with better product.

Nonetheless, seven months after emerging from bankruptcy, the “new” GM is in a much better position than it has been in decades, Reuss said repeatedly, during a series of conversations this week, as well as his keynote speech at the 2010 Chicago Auto Show.

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The executive pointed to GM’s “May the Best Car Win” program as a sign that customers see big improvements in the company’s cars, trucks and crossovers.  The recently-concluded marketing campaign offered potential customers the opportunity to buy a GM vehicle – and then return it if it didn’t meet their expectations.  Of 439,000 eligible buyers, only 505 returned their vehicles, Reuss revealed, adding that in some cases, buyers simply choose to swap for a different General Motors vehicle.

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