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GM – LG Chem Find New Way to Work Together to Bring Chevy Bolt to Market

Traditional OE-supplier approach "unsuitable and unsustainable."

by on Oct.20, 2015

Lower battery costs will let GM price the Chevy Bolt around $35,000 before federal incentives.

Often criticized for the way it hammers price cuts out of its suppliers, General Motors is taking a very different approach in the development of its first long-range battery-electric vehicle, the Chevrolet Bolt. In a joint news conference with Korea’s LG Corp., GM officials outlined a new strategy putting a premium on partnership.

The new approach could be a blueprint for the future, suggested Mark Reuss, GM’s global product development director. It may also help LG become a major force in the emerging electric vehicle market, rather than just being relegated to supplying batteries to carmakers like GM.

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“GM used to act more like a dictator than a customer,” said Reuss, during a tour of the electric vehicle operations at the maker’s suburban Detroit technical center.  That approach, primarily focused on squeezing out costs, is “unsuitable and unsustainable,” Reuss added.

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GM Inks Another Big Battery Car Deal

Following deal with A123, GM will also partner with LG Chem on battery car development.

by on Aug.25, 2011

GM CEO Dan Akerson and LG COO Juno Cho sign a new battery car development deal.

Even as skeptics question the market potential for the groundbreaking Chevrolet Volt plug-in hybrid, General Motors is charging into the battery world with the latest in a series of deals aimed at making it a leader in electric propulsion.

The maker will expand its current alliance with Korean battery supplier LG Chem, the two partners saying they will work together on the development of new electric vehicles.  Precisely what type of products they hope to bring to market remains to be seen, but GM has already announced it will launch more Volt-based plug-ins, including a new model for Cadillac.  And, using batteries from LG Chem’s rival, A123, the Detroit maker is expected to launch its first pure battery-electric vehicle, or BEV, in 2014, TheDetroitBureau.com reported earlier this month.  (For more on the A123 project, Click Here.)

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“Many solutions for tomorrow’s transportation needs may be available more quickly by building on our partnership strategy,” said GM Vice Chairman Steve Girsky. ”Consumers benefit by getting the latest fuel-saving technology faster if we work with the best suppliers and we save time and money in the development process.”

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