Often criticized for the way it hammers price cuts out of its suppliers, General Motors is taking a very different approach in the development of its first long-range battery-electric vehicle, the Chevrolet Bolt. In a joint news conference with Korea’s LG Corp., GM officials outlined a new strategy putting a premium on partnership.
The new approach could be a blueprint for the future, suggested Mark Reuss, GM’s global product development director. It may also help LG become a major force in the emerging electric vehicle market, rather than just being relegated to supplying batteries to carmakers like GM.
“GM used to act more like a dictator than a customer,” said Reuss, during a tour of the electric vehicle operations at the maker’s suburban Detroit technical center. That approach, primarily focused on squeezing out costs, is “unsuitable and unsustainable,” Reuss added.