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GM Takes Lead in Sustainable Rubber Sourcing

Automaker hopes efforts slow deforestation, improve quality.

by on May.15, 2017

GM is working with its four primary tire suppliers, including Goodyear, toward more environmentally friendly rubber production.

General Motors is working with four major tire companies to emphasize a policy of sustainable, environmentally friendly rubber production that will move the industry and its complex supply chain toward net-zero deforestation while also upholding human and labor rights.

“Our supplier partners are an extension of our company,” said Steve Kiefer, GM senior vice president of Global Purchasing and Supply Chain said during a press conference in Detroit that included representatives from Bridgestone, Continental, Goodyear and Michelin the four companies that supply more than 80% of the tires to GM.

What a Conceptt!

“We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organization and the communities in which we work.” (more…)