General Motors CEO Dan Akerson seems to be working hard to earn a reputation for shooting from the hip. In recent months, he has taken pot shots at any number of competitors, and is now taking aim at Ford Motor Co., suggesting that its struggling Lincoln brand is “over.”
The former Navy officer also downplayed various alternative powertrain solutions, such as hydrogen and ethanol, both championed by his predecessor, former GM Chairman and CEO Rick Wagoner. But in an interview with The Detroit News, Akerson showed he could also criticize his own company, he suggested that it won’t be long before GM’s own Chevrolet Volt plug-in hybrid will be considered “old, old technology and old news.”
That’s not to say GM will go back to business as usual when it comes to powertrains. If anything, Akerson has been a major proponent of alternative propulsion since taking on his dual duties as chairman and CEO last year.
But, he told the News, “In the next 10 years, this company has to break the code on advanced propulsion and that’s going to be a multifaceted solution.”