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Shift to City Living Threatens Auto Industry

Is momentum shifting to mass transit?

by on Jun.28, 2012

More and more young Americans are moving back to cities and skipping the morning commute.

The growth of the U.S. auto industry closely coincided with another dramatic change in the American landscape, the move by tens of millions of Americans from cities to suburbs.

But newly-released U.S. census data show that, for the first time in a century, cities are growing faster than surrounding suburbs.  And that, tied to other demographic and psychographic trends could pose potentially serious challenges to automakers desperately seeking further growth.

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The shift back to urban living is largely being led by the so-called Millennial generation, and research is finding that members of Gen-Y are also far less interested in owning or driving automobiles than those from previous generations who led the tract home migration.

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