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GM Plows $2.9 Billion into Brazil for Sales Rebound

Tough economic times lets maker get bang for its buck.

by on Aug.15, 2014

Brazilian President Dilma Roussef, left, and GM CEO Mary Barra are all smiles after Barra announced the maker was investing $2.9 billion there.

General Motors plans to invest $2.9 billion during the next five years in Brazil for product development, new technologies and employee training. The cash infusion is a reminder of the importance the maker places on the potential of the Brazilian market.

“This investment will allow the Chevrolet brand continue to renew its lineup with a focus on technology and quality,” said Jaime Ardila, president of GM South America, in a statement.

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“Another major purpose of this contribution is to raise the percentage of nationalization of the components of the cars made in Brazil, in an action that also involves suppliers installed in the country.” (more…)

New Chevy Trailblazer Debuting in Dubai

U.S. launch uncertain.

by on Oct.13, 2011

Chevy offers a tease of the new TrailBlazer SUV.

A familiar name for U.S. motorists, but the Chevrolet TrailBlazer SUV debuting at the upcoming Dubai International Motor Show next month may not make it to American shores.

The midsize sport-utility vehicle shares its underpinnings with the completely redesigned midsized Colorado pickup that Chevy confirmed will be sold in the U.S. – starting early next year as a 2013 model.  But, at least initially, the TrailBlazer based off the truck appears destined to just about anywhere Chevrolet sells SUVs but the States.

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The new model uses a body-on-frame design that was developed by General Motors’ main Latina American product development center, GM do Brasil.  The operation also developed the new Colorado, which launched in Thailand earlier this month.  Thailand will also be the first to start welling the new SUV.


Chevrolet Thriving in Latin America

Maker betting on Brazil.

by on Jun.07, 2011

GM sees big growth opportunities south of the border, says Jaime Ardila.

It may be the most American of brands, but that doesn’t mean its success is limited to the market “north of the broder.”  Chevrolet’s bid to become a global brand is already gaining traction in South America.

“South America has been Chevrolet territory,” said Jaime Ardila, president of GM South America, noting that it has been market leader for the last decade. “Many people consider it a local brand,” he added.

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Chevy’s position varies from market to market, but it is gaining ground in most national markets and looking at South America to help it continue its shift away from a long-standing dependence on the U.S. market.

“This is a part of the world where GM has been very strong,” Ardila said during a visit to Detroit.